With the beginning of this year, the Follower City Leipzig has been overhauling and improving its communication strategy for promoting smart city activities in Leipzig. Besides the communication channels of Triangulum (such as this newsletter), each participating city is faced with the task of successfully communicating itself the “Smart City” towards its citizens, businesses and institutions.
The newly developed communication strategy will help to further advance the communication efforts in Leipzig. Besides the renewal of the visual components, the existing website (http://smartcity.leipziger-westen.de) will be restructured. A common visual concept will be established, which will be used in presentations, flyers and any other publication in the future.
Additionally, the communication strategy will help to highlight all the progress that Leipzig has made so far within the Triangulum project and beyond. The importance of the Smart City shall be communicated more powerfully by presenting the faces behind the concept.
The development of the communication strategy is an important step to further professionalize and institutionalize the smart city process in Leipzig. It is accompanied by a Leipzig-based communication and design agency.